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스콜라The purpose of this paper is to search the service quality factors of theme park. In addition, the relation among quality factors, customer satisfaction and others' recommendation was analyzed by path analysis. For this purpose, firstly, we examined t...
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https://www.riss.kr/link?id=A3014366
-
저자
고부언 (제주대학교 경영학과 교수)
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2001
-
작성언어
Korean
- 주제어
-
KDC
323.000
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
175-188(14쪽)
- 제공처
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this paper is to search the service quality factors of theme park. In addition, the relation among quality factors, customer satisfaction and others' recommendation was analyzed by path analysis. For this purpose, firstly, we examined the theoretical background on service quality. Secondly, the empirical study was performed by questionnaire, and the respondents of sample data are users of theme park. Concretely, we searched the important quality factor by frequency analysis, factor analysis, regression analysis, and path analysis.
The results of empirical study presented that the six factors were selected by factort analysis, and all factors influenced on customer satisfaction by regression analysis. In addition, the result by path analysis agreed the hypothesis that the degree of satisfaction effect on others' recommendation.
Key words : Theme Park, Service Quality Factor, Service Quality.
The results of empirical study presented that the six factors were selected by factort analysis, and all factors influenced on customer satisfaction by regression analysis. In addition, the result by path analysis agreed the hypothesis that the degree of satisfaction effect on others' recommendation.
Key words : Theme Park, Service Quality Factor, Service Quality.
The purpose of this paper is to search the service quality factors of theme park. In addition, the relation among quality factors, customer satisfaction and others' recommendation was analyzed by path analysis. For this purpose, firstly, we examined the theoretical background on service quality. Secondly, the empirical study was performed by questionnaire, and the respondents of sample data are users of theme park. Concretely, we searched the important quality factor by frequency analysis, factor analysis, regression analysis, and path analysis.
The results of empirical study presented that the six factors were selected by factort analysis, and all factors influenced on customer satisfaction by regression analysis. In addition, the result by path analysis agreed the hypothesis that the degree of satisfaction effect on others' recommendation.
Key words : Theme Park, Service Quality Factor, Service Quality.
목차 (Table of Contents)
- Ⅰ.서론
- Ⅱ.이론적 고찰
- 1.주제공원의 개념 및 특징
- 2.서비스 품질에 관한 이론적 고찰
- Ⅲ.실증분석
- Ⅰ.서론
- Ⅱ.이론적 고찰
- 1.주제공원의 개념 및 특징
- 2.서비스 품질에 관한 이론적 고찰
- Ⅲ.실증분석
- 1.연구설계
- 2.연구결과
- Ⅳ.결론
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