대학선택의 기준 및 영향요인에 관한 연구 = A Study on University Choice and Influencing Factors

다국어 초록 (Multilingual Abstract)

According as the number of candidates for university is gradually decreasing, there are ongoing necessities for the effective university marketing based on university choosing Behavior. The purpose of this study is to identify the choice criteria of university and influencing factors. The results of surveying 540 freshmen at Youngsan university are as follows. First, the chief criteria in choosing university is achievements, major, distance, university image, and so on. Second, the decision of choosing university is made mainly by students themselves. Finally, the effective information sources of university are magazines for university entrance, PR materials of university, highschool teachers, and so on.

목차 (Table of Contents)

• Abstract
• Ⅰ.문제의 제기
• Ⅱ.대학환경의 변화와 대학의 마케팅 활동
• 1.대학환경의 변화와 지방대학의 위기
• 2.대학의 마케팅 및 광고홍보 활동
• Ⅲ.기존문헌 연구
• Ⅳ.연구목적 및 방법
• Ⅳ.조사결과 분석 및 논의
• 1.대학지원시 선택기준
• 2.대학지원시 인적/비인적 영향요인
• Ⅴ.결론 및 제안
• 참고문헌