This paper analyzes urban residents' preference on rural tourism using a survey data. The results show that even though urban residents are unaware of rural tourism, people who have experienced rural tourism set a high value on it. Urban residents are...
This paper analyzes urban residents' preference on rural tourism using a survey data. The results show that even though urban residents are unaware of rural tourism, people who have experienced rural tourism set a high value on it. Urban residents are willing to pay about 93,600Won for rural tourism. These results indicate that there is a lot of potential demand for rural tourism. The results of this paper could be an important information to develop the rural tourism.