The increased demand for distance learning has created a need to explore the implications of the emerging paradigm shift on the learning environment. The purpose of this study is to investigate the impact of students' characteristics and media charact...
The increased demand for distance learning has created a need to explore the implications of the emerging paradigm shift on the learning environment. The purpose of this study is to investigate the impact of students' characteristics and media characteristics on effectiveness of web-based distance learning. Thus, this paper draws from research in management communications, education, social psychology, and information systems literatures to develop an conceptual model of influences on web-based learning outcomes. We empirically examine hypotheses using survey data from 138 students of 'C' university. The data support the validity and reliability of our constructs. And the basic hypotheses of this study get partially significant support. Finally, the implications of this survey results are discussed in terms of learning performance.