This study aims to examine the structure and meaning of the perception of rural amenity which rural and urban residents have. Many Lickert scaled questions measure how much important the respondents think about the various items related to rural ameni...
This study aims to examine the structure and meaning of the perception of rural amenity which rural and urban residents have. Many Lickert scaled questions measure how much important the respondents think about the various items related to rural amenity respectively. It reveals that there is not meaningful difference in the relative importance among three upper dimensions composing the construct of rural amenity, historic-cultural dimension, natural environmental dimension and living condition dimension. This means that our respondents are not willing to pursue historic- cultural aspects and natural environmental aspects at the risk of living condition being able to enjoy comfortable and affluent opportunities. And also, this results reveals that people might have a quite different perception compared with academic discourse putting much weight on historic-cultural dimension and natural environmental dimension.