브랜드이미지와 포장색채의 상관성 = A Study on Brand Image & Color of Package

다국어 초록 (Multilingual Abstract)

Today Production technique has been active a rapid growth, it made extension and multyplicity of goods. For that reason a notion of consumer is the King` was sprout. Consumer sovereignty period made for consumers to chose and companys to compete in good faith. Moreover, if a large quantity productive capacity should sure to be sold. That means the makers has to develope in given condition to circulate condition. Saleing is not important then making people to buy there goods, for that purchase mental state investigation is indepensable and buyer to draw in that article commerce planing and saleing contrivance was needed. To build a distinguish brand to others, they spend so much time and investment of money for the brandname. However, thesedays there are too mant brands increases for consumer to remember, that consumer wants to find exacts wright items for themselves. A product with good quality and good image show most of the image from brandname. To positioning the brand to other consumer, they should make people to watch and hear about then as if could be part of there life like this the out looking such as packaging in different colors and to show most it the specific character is normal may to show image at the product. The present time to show the products good image is not only the way, it`s that how different and show distinguish discriminate from other product. All the different kinds of goods in the market, it`s not so easy to construct a good image at the item. In this essay, from marketing stretegy to make image of the brand to recognition at value and role, to investigate the color stralegy and design of package to establish competitive power of brandimage. Now, let`s analysis with succeed company in newbrand image.