인터넷 관광정보 서비스품질과 몰입 및 행동의도 간의 관계 = Relationships among Internet Tourism Information Service Quality, Commitment and Behavioral Intention

다국어 초록 (Multilingual Abstract)

Nowadays, tourists’ demand for more information on travel and tour is rapidly increasing, but the dissemination of tourist information on internet is not likely to meet the needs of the tourist oriented services. Another pressing problem is that the managers in charge of tourist information service on internet in local sectors rests on their laurel in responding the complaints from the service users. In addition to this, the lack of systematic understanding of the factors constituting the service quality of internet tourist information plays a negative role for the effective management of tourist information services. In order to enhance the service quality of internet tourist information service, it is in need of the systematic studies on the quality of tourist information services and the comprehension of the service quality factors in internet tourist information as well as the empirical studies probing if there is any significant interactions between commitment and behaviour intention. From these studies, we can fulfill the requirements of tourists’ information in the field of tourism and provide the internet tourist information services that attract more foreign visitors. In line with this, new methods leading to substantial behaviour intention of tourists should be persude through the improvement of internet tourist information service as a potential for the successful local economic development.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 문제의 제기 및 연구목적
• Ⅱ. 이론적 고찰
• Ⅲ. 연구모형 및 가설설정
• Ⅳ. 실증분석 결과 및 논의
• Ⅴ. 결론
• 참고문헌