품질상 수상 여부와 기업이미지, 종업원 만족 고객만족, 경영성과의 관계 = The Relations among Quality Award, Company Image, Customer Satisfaction, Employee and Management Performances

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to investigate quality award`s influences on the company image, employee customer satisfaction, customer satisfaction, and management performances of company. The findings are as follows. First, a company awarded with a Duality prize has more favorable company image. Second, a company image influences on the product and service satisfaction of customer. Third, favorable company image increases employee satisfaction. Fourth, both product satisfactions of customer and employee satisfaction influence on management performances while service satisfaction does not. Fifth, winning a quality prize influences on management performances by moderating product and employee satisfaction, but there was no significant relation between the quality prize winning and management performances by moderating services and employee satisfaction. Finally, the company image affects customer satisfaction, but no significant relation was found between the employee and service satisfaction and performances.