인터넷 관광정보유형이 이용객의 태도에 미치는 영향 = Effects of Tour Information Types of the Internet on Users' Attitude

다국어 초록 (Multilingual Abstract)

The purpose of this study was to identify how tour information types of the Internet had an effect on th attitude of users. For this, the study conducted a survey of 264 people living in the City of Kwangju, and its result could be summarized as follows;
In the effect of the types of tour information of the Internet on cognitive attitude, it was shown that trip information, experience information, price information and traffic information had a significant influence on it; in the effect of the types on emotional attitude, reservation information, trip information, experience information, price information and traffic information had an effect on it; in the effect of the types on behavioral attitude of users, price information and traffic information had an influence on it.
That is, it was shown that tour information types of the Internet had a significant effect on users' attitude, and to offer the information that was quick and exact could give confidence to users and make them visit. Here are some implications from this study: this may help the providers of tour information to build exact strategies and offer a way in order to acquire the information to users exactly and quickly.
The limits and the future direction of the study may be provided as follows; this thesis has the limit of study subjects because it centered on the residents of Kwangju City only, and it seems that the attitude for using are not always extended to the behavior for using. Accordingly, the subject of study should be expanded in the future, and judging from it, more generous study can be performed if it is worked focusing on users in tourist attraction areas.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• 1. 관광정보의 개념 및 기능
• 2. 인터넷관광정보의 유형
• 3. 태도의 개념과 측정
• Ⅲ. 조사설계
• 1. 연구가설의 설정
• 2. 조사대상 및 측정도구의 구성
• 3. 통계분석 방법
• Ⅳ. 효율적인 관광지 관리·운영방안
• 1. 기초분석
• 2. 가설의 검증
• 3. 연구결과 논의
• Ⅴ. 결론
• <참고문헌>