인터널마케팅요인이 호텔종사원의 조직몰입, 이직의사에 미치는 영향에 관한 연구 = Impacts of Internal Marketing on the Organizational Commitment and Turnover Intention of Hotel Employee

다국어 초록 (Multilingual Abstract)

The purpose of this study is to identify the impacts of internal marketing efforts on hotel employee organizational commitment and turnover intention. and finding more effective methods for the hotel industry in managing its human resources. This research tests the hypothesis that the hotel internal marketing has an influence on organizational commitment and turnover intention. The study samples are 330 hotel employee in Seoul, Korea.
Collected data were analyzed with frequency analysis, factor analysis and multiple regression analysis after data coding and cleaning by SAS for window program.
Regression analysis results show that the internal marketing efforts on organizational commitment and turnover intention.

목차 (Table of Contents)

• Ⅰ. 서 론
• Ⅱ. 연구의 이론적 배경
• 1. 인터널마케팅에 관한 이론연구
• 2. 인터널마케팅과 조직몰입, 이직의사의 관계
• Ⅲ. 조사설계
• 1. 연구설계
• 2. 가설설정
• Ⅳ. 실증분석 결과
• 1. 신뢰도 및 타당성 검증
• 1) 신뢰도 검증결과
• 2) 요인분석 결과
• 2. 가설검증 결과
• 3. 요약 및 시사점
• Ⅴ. 결 론