국적 항공사 객실 승무원들의 직무만족에 영향을 미치는 요인분석에 관한 연구 = A Study To Fortify International Competitiveness Of Korea Airlines

다국어 초록 (Multilingual Abstract)

The researcher conducted survey with questionnaire no job satisfaction of the crew in Korean airlines and analyzed several crucial factors in their acknowledging job satisfaction. In case of K airline, the crew responded in an order of 1) salary, 2) job itself, 3) working conditions, 4) company policy 5) communication In a airline, the crew answered in an order of 1) salary, 2) working condition 3) job itself, 4) communication 5) company policy.
Meanwhile by job satisfaction factors, in case of A airline, the crew preferred in an order of salary, job itself, working conditions, which was simlier to that of the crew in K airline. Why did the human relations factor in 2nd position in case of A airline goes down to 4th in K airline? In case of A airline, flight experience and period of the crew were relatively little and short because 43% of the sampling crew had less than 2 years of flight and 62.1% less than 4 years. While, in case of K airline, 40% of the whole crew had flight experience of from 7 to 10 years and another 40% had more than 10 years of fight experience. Given the fact, the crew of K airline seen to have relatively little chance to feel stress as conflict from human and many of them appear to have already overcome the problems resulted human relations.

목차 (Table of Contents)

• Ⅰ. 서 론
• 1. 문제제기 및 연구목적
• 2. 연구범위 및 방법
• Ⅱ. 이론적 고찰
• 1. 내부마케팅의 개념
• 2. 내무마케팅과 종사원의 태도
• Ⅲ. 실증분석
• 1. 설문지 작성
• 2. 가설의 설정
• 3. 가설의 검증
• Ⅳ. 결 론
• <참고문헌>
• <ABSTRACT>