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    소비자의 추구혜택에 따른 의복 선호도에 관한 연구 = A Study on Benefit Segmentation and Clothing Preferences

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    https://www.riss.kr/link?id=A2092980

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    The purpose of this study is to find out the benefits sought factors of clothing and to segment the female apparel market to analyze clothing preferences and demographic characteristics of benefit segments. The subjects were 303 female in their 30's and 40's living in Seoul and the Kyunggi province. For data analysis, mean, Factor analysis, Cluster Analysis, ANOVA, Duncan tes, χ²-test were conducted.
    The results are as follows:
    1. Benefits sought by female were found to include five different factors-brand, individuality, fashionability, activity and economy.
    As a result of subdividing the female, five distinctive groups were formed on the basis of benefit factors-brand oriented group, indifference group, fashion oriented group, economy oriented group, individuality oriented group.
    2. Among the classified benefit groups, there were significant differences in clothing preferences according to fabric, style and color.
    3. Among the classified benefit groups, there were significant differences in demographic variables according to the academic background, occupation of the subjects.
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    The purpose of this study is to find out the benefits sought factors of clothing and to segment the female apparel market to analyze clothing preferences and demographic characteristics of benefit segments. The subjects were 303 female in their 30's a...

    The purpose of this study is to find out the benefits sought factors of clothing and to segment the female apparel market to analyze clothing preferences and demographic characteristics of benefit segments. The subjects were 303 female in their 30's and 40's living in Seoul and the Kyunggi province. For data analysis, mean, Factor analysis, Cluster Analysis, ANOVA, Duncan tes, χ²-test were conducted.
    The results are as follows:
    1. Benefits sought by female were found to include five different factors-brand, individuality, fashionability, activity and economy.
    As a result of subdividing the female, five distinctive groups were formed on the basis of benefit factors-brand oriented group, indifference group, fashion oriented group, economy oriented group, individuality oriented group.
    2. Among the classified benefit groups, there were significant differences in clothing preferences according to fabric, style and color.
    3. Among the classified benefit groups, there were significant differences in demographic variables according to the academic background, occupation of the subjects.

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    목차 (Table of Contents)

    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • 1. 추구혜택
    • 2. 의복 선호도
    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • 1. 추구혜택
    • 2. 의복 선호도
    • Ⅲ. 연구방법 및 절차
    • 1. 연구문제
    • 2. 측정도구
    • 3. 자료수집 및 분석방법
    • Ⅳ. 결과 및 논의
    • 1. 의류제품에 대한 추구혜택 요인 및 혜택 세분화
    • 2. 추구혜택 세분집단별 의복 선호도
    • 3. 추구혜택 세분집단별 인구통계적 특성의 차이 분석
    • Ⅴ. 결론
    • 참고문헌
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