전략적 제휴의 성공결정요인에 관한 연구 : 한국의 국제 전략적 제휴기업을 중심으로 = A Study on Critical success factors for International strategic alliances by Korean firms

다국어 초록 (Multilingual Abstract)

International strategic alliances are currently hailed as an effective growth strategy in an era of international market and multinational corporation. The strategic implication is that it allows a firm to specialize in those activities of the value chain that are essential to its competitive advantage, reaping all the benefit of specialization. Other activities are then entrusted to members of the alliance that perform them more efficiently than the core firm, since they specialize in these activities. Simultaneously, all the firms enjoy the added flexibility of not having fixed commitments to activities that are not essential to their primary operations.
The purpose of this study is to investigate the determinants of critical success in international strategic alliance, and to analyze the main factors which are affecting the successful implementation of strategic alliances by Korean firms.
Identifying the reliable variables which are introduced by exist literature review; The previous study on determinants of successful in strategic alliance can be classified into 47 variables. Questionnaires were mailed or faxed to the random selected firms in Korea those who have had a strategic alliance relationship with foreign firms. Statistical dat were analyzed to test factor analysis by using SPSS windows package. Eventually, we had 17 items and a stable factor structure. Also the loadings on all items were ≥0.70.

The results of empirical study are as follows ;
(1) Factor 1 contains 5 items that deal with issues related to partner congruity.
(2) Factor 2 contains 3 items that describe the concerns linked with governmental policies.
(3) Factor 3 contains 3 items that refer to issues related to partner characteristics.
(4) Factor 4 holds 3 items that refer to issues related to relationship characteristics.
(5) Factor 5 contains 3 items that deal with issues related to partner evaluation.

목차 (Table of Contents)

• 1. 문제제기 및 연구목적
• 2. 연구의 이론적 배경
• 2.1 전략적 제휴에 관한 일반적인 고찰
• 2.2 전략적 제휴 성공결정요인에 관한 이론별 배경
• 2.3 전략적 제휴 성공결정요인에 관한 기존연구의 이론적 고찰
• 2.4 기존 연구문헌에서 나타난 전략적 제휴의 주요성공결정 요인군의 추출과 정리
• 3. 실증 분석
• 3.1 표본선정 및 자료수집
• 3.2 표본기업에 대한 일반적 분석
• 3.3 변수의 조작 및 연구방법
• 3.4 실증연구결과 및 논의
• 4. 요약 및 결론
• 참고문헌