도움행동의 동기적 이원성 = Two Sources of Helping Motivation

다국어 초록 (Multilingual Abstract)

This study supposed that motivation of helping would be different according to social and cultural background, that is, egoism or altruism. Based on difference of helping motivation, it was proposed that content of egoistic helping was fairness and content of altruistic helping was fraternity in which were social values. The nature of helping behavior were classified in term of these two different social values. Therefore, the previous results of helping research reilluminated based on conceptual framework proposed in this study. Also, it was understood previous findings of helping study conducted in different concern in terms of one meaningful framework.
According discussion in this study, the limitations of previous helping research were discussed and were proposed further research.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 도움 행동의 결정 요인
• 1. 규범행동과 도움행동
• 2. 손실-이득과 도움행동
• 3. 공감과 도움행동
• 4. 정서와 도움행동
• Ⅲ. 도움 행동의 이원성: 이기성과 이타성
• 1. 도움 행동의 이기성과 이타성
• 2. 이타적 도움과 이기적 도움의 내용
• 3. 공정성과 도움행동과 인정성 도움행동의 특성
• Ⅳ. 도움행동의 동기적 이원성의 의의
• 1. 동기적 이원성과 선행연구
• 2. 손실-이득 모형의 연구 결과
• 3. 선행연구들의 제한성