This study examined the structure modeling of employees` ambiguity, satisfaction, and customer orientation to verify the effect of service employees` role ambiguity on employees` customer orientation. Conclusively, the higher degree of consideration ...
This study examined the structure modeling of employees` ambiguity, satisfaction, and customer orientation to verify the effect of service employees` role ambiguity on employees` customer orientation. Conclusively, the higher degree of consideration on employees, feedback about operation and behavior-criteria evaluation, the lower degree of employees` role ambiguity. Besides empowerment and consideration had a direct influence on the employees` satisfaction. And employees` role ambiguity had a negative influence on employees` satisfaction and customer orientation. Finally, employees` satisfaction had a positive influence on customer orientation.