The purpose of this study was to investigate the relationship between life styles and use of the bedclothes. The data were obtained from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used fo...
The purpose of this study was to investigate the relationship between life styles and use of the bedclothes. The data were obtained from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes frequency, percentage, c2-test, ANOVA, Scheff? test, and cluster analysis. The life styles of the respondents were classified into 6 factors such as shopping-oriented, family-oriented, achievement-oriented, value-oriented, conservative, and economic type. Three clusters were developed by 6 factors of life styles. Demographic characteristics and preference, use, and purchase behavior of the bedclothes for three clusters were analysed.주제어(Key Words): 라이프 스타일(life style), 침구(bedclothes)