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      서비스제공자와 고객간 신뢰의 영향요인 연구 = Factors Influencing Trust between Service Providers and Customers

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      https://www.riss.kr/link?id=A19602935

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      The studies of trust between service providers and customers just have recently discussed an issues for academics and managers. Trust is regarded one of the core variables as formulating, developing, maintaining the relationship between service providers and customers. This paper is reviewed the concept and typology of trust, and factors induced to trust by the past research. Based on the theoretical study, I research the empirical analysis, sampled 10 travel agencies randomly in Seoul and surveyed the tourists using the order-made tour by the questionnaire.
      The result of this paper I present the findings significantly the factors including competence, benevolence and similarity, integrity, interaction and openness and cooperation extracted from 23 variables. And also trust has been influenced on the 5 factors between service providers and customers. The service providers of travel agencies should improve his competence, integrity and openness, interaction with the tourists by cooperatively.
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      The studies of trust between service providers and customers just have recently discussed an issues for academics and managers. Trust is regarded one of the core variables as formulating, developing, maintaining the relationship between service provid...

      The studies of trust between service providers and customers just have recently discussed an issues for academics and managers. Trust is regarded one of the core variables as formulating, developing, maintaining the relationship between service providers and customers. This paper is reviewed the concept and typology of trust, and factors induced to trust by the past research. Based on the theoretical study, I research the empirical analysis, sampled 10 travel agencies randomly in Seoul and surveyed the tourists using the order-made tour by the questionnaire.
      The result of this paper I present the findings significantly the factors including competence, benevolence and similarity, integrity, interaction and openness and cooperation extracted from 23 variables. And also trust has been influenced on the 5 factors between service providers and customers. The service providers of travel agencies should improve his competence, integrity and openness, interaction with the tourists by cooperatively.

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