패션웹사이트 이용실태와 정보 만족도에 관한 연구 = A Study on Types of Behavior and Satisfaction Level on the Information on Internet Fashion Web Sites

다국어 초록 (Multilingual Abstract)

The purpose of this study were (1) to analyze the current fashion web-sites on the-internet, which were increasing rapidly in number, (2) to find out the user`s purchase experiences of fashion products at internet shopping malls and satisfaction level on the information provided by the fashion sites. The questionnaire was administered to 332 women & men and data were analyzed by frequency, mean, standard deviation, factor analysis, reliability analysis, ANOVA and t-test. The results of this study were as follows The factors on the satisfaction of information fashion web-sites categorized as 5 areas: Economy·Convenience, Aesthetics·Recreation, Variety·Interests, Up-to dateness·Specialization, and Reliability·Precision. On the factor of Economy·Convenience, the users who had more frequent access and who were in their 20`s expressed the higher level of satisfaction. On the factor of Aesthetics·Recreation, the users who had longer periods of time of use, who had lower level of internet shopping mall involvement, and students appeared to be more satisfied. On the factor of Variety·Interests, the users marking higher level of satisfaction were those who had higher frequency of uses, who had shorter period of time of use, who had lower level of internet shopping mall involvement and who were students. On the factor of Up-to-dateness·Specialization, higher level of satisfaction was shown among the users who had shorter period of time of use, who had higher frequency of uses, who were in their 20`s and who were students. There was no significant differences according to Reliability & Precision factor.