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      의류점포의 서비스 품질 차원 = The Dimensions of Apparel Store Service Quality

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      https://www.riss.kr/link?id=A19566499

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      This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intagibles like policy, convenience, and credit. Apparel store service quality is the attitude of customers who perceive service performance which is essentially intangible. Also apparel store service quality is composed multidimentionally. In the empirical research, a questionnaire was developed and statistical data were collected during June, 1998. The subjects were 244 women in the age of 20`s. SAS were used to analyze collected data. Frequency, percentage, mean, STD., factor analysis, and Cronbach`s α were applied. From the result of analysis, the apparel store service quality were classified into four dimenstions; salesperson(7 items), VMD(6 items), reliable policy(5 items), and customer convenience(3 items).
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      This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intagibles like poli...

      This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intagibles like policy, convenience, and credit. Apparel store service quality is the attitude of customers who perceive service performance which is essentially intangible. Also apparel store service quality is composed multidimentionally. In the empirical research, a questionnaire was developed and statistical data were collected during June, 1998. The subjects were 244 women in the age of 20`s. SAS were used to analyze collected data. Frequency, percentage, mean, STD., factor analysis, and Cronbach`s α were applied. From the result of analysis, the apparel store service quality were classified into four dimenstions; salesperson(7 items), VMD(6 items), reliable policy(5 items), and customer convenience(3 items).

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