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      패션이미지에 의한 남자대학생 의류시장 세분화에 관한 연구 = Apparel market Segmentation Based on the Fashion Image of Male Students

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      https://www.riss.kr/link?id=A19565385

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      The purpose of this study was to classify male students by categories based on fashion image and to describe the resulting categories in terms of lifestyle, shopping behavior and demographic variables. Data were obtained from questionnaires completed by 791 male students in Seoul during the fall of 1991. Descriptive profiles of the four categories were developed by ideal and actual fashion image, lifestyle, and demographic characteristics. Young-Attractive and Fashionable-Harmonious types were preferred by older students while- Decert-Practical and Unremarkable-Passive types were preferred by younger students. Fashionable images were more related to materialoriented, active-leisure, and sociable lifestyle factors. Fashionable and low price image factors were important in the market segmentation of male students.
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      The purpose of this study was to classify male students by categories based on fashion image and to describe the resulting categories in terms of lifestyle, shopping behavior and demographic variables. Data were obtained from questionnaires completed ...

      The purpose of this study was to classify male students by categories based on fashion image and to describe the resulting categories in terms of lifestyle, shopping behavior and demographic variables. Data were obtained from questionnaires completed by 791 male students in Seoul during the fall of 1991. Descriptive profiles of the four categories were developed by ideal and actual fashion image, lifestyle, and demographic characteristics. Young-Attractive and Fashionable-Harmonious types were preferred by older students while- Decert-Practical and Unremarkable-Passive types were preferred by younger students. Fashionable images were more related to materialoriented, active-leisure, and sociable lifestyle factors. Fashionable and low price image factors were important in the market segmentation of male students.

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