The purposes of this study were 1) to investigate high school girls` overall clothing satisfaction and self concepts, 2) to clarify the relationship between clothing satisfaction and self concept in terms of body cathexis, school achievement and socia...
The purposes of this study were 1) to investigate high school girls` overall clothing satisfaction and self concepts, 2) to clarify the relationship between clothing satisfaction and self concept in terms of body cathexis, school achievement and social self-esteem, and 3) to find out the social self-esteem differences among the groups related to the high and low levels of clothing satisfaction, body cathexis as well as school achievement. Body Cathexis was measured by the Secord and Jourard`s Body Cathexis Scale. School achievement and social self-esteem were assessed with the modified questionnaires based on the previous researches. Clothing satisfaction which included 3 aspects was measured by the questionnaires developed for this study. The questionnaire was administered to 464 high school students in Seoul, and the data were analyzed by frequency, t-test, one-way-ANOVA and SNK test, Pearson`s product moment correlation and factor analysis. The results of this study were as follows: 1) High-school girls` body cathexis showed low levels of mean and distribution, wheareas school achievement and social self-esteem showed high levels of those. 2) There were significant positive correlation between clothing satisfaction and all of the self concept variables. In addition, postive correlation were found among the three self concept variables. 3) Three clothing satisfaction factors were emerged and named as clothing possession, clothing selection ability and parent`s clothing restriction. Clothing possession and parent`s clothing restriction were generally satisfied. 4) School achievement was the most influencial variable for the level of social self-esteem. It was thought that body dissatisfaction would be relieved by the high clothing satisfaction.