여자 대학생의 의복 추구 이미지와 소재 선호에 대한 연구 = The Study on Desired Image and Fabric Preference of Woman College Student for Apparel

다국어 초록 (Multilingual Abstract)

This study was intended to identify the desired image and fabric preference of woman college student for apparel and the relationship between these variables. Data were collected by questionnaire distributed to 260 woman college students through August to September of 2000. After eliminating incomplete questionnaires, 236 were analyzed. The most desired image was neat, and the most preferred fabric was natural fiber textile in fiber contents and light and soft in fabric sensation. The avoided image was masculine, and the negative sensation was heaviness. As a result of factor analysis, 7 factors -cute, intellectual, animate, neat, mature, sporty, sexy- were determined in image. And 8 factors -soft, durable, flat, rigid, light, bulky, heavy, pliable- were determined in fabric sensation. These factors explained large percentage of variance respectively. Multidimensional scaling was employed to analyze the relationship between desired image and fabric preference. Two dimensions were accepted to interpret the relationship. One of the results showed the closeness among the natural fiber textile, lightness, durability and natural image. And the short distance among the blended textile, elasticity, warmness and sporty image was presented.
Key words : desired image(추구 이미지), fabric preference(소재 선호), occasion(착용 상황), fiber contents(섬유 성분), fabric sensation(재질감).

목차 (Table of Contents)

• Ⅰ.서론
• Ⅱ.문헌고찰
• 1.의복 추구 이미지
• 2.의복 소재 선호
• Ⅲ.연구방법
• 1.측정도구
• 2.자료 수집 및 분석
• Ⅳ.결과 및 논의
• 1.여자 대학생들의 의복 추구 이미지
• 2.소재선호
• 3.의복 추구 이미지와 소재 선호의 관계
• Ⅴ.결론
• 참고문헌