AHP 기법을 이용한 스마트폰 환경에서 위치기반 서비스에 대한 선호도 분석 = Preference Analysis for Location Based Services on Smartphone Environment Using Analytic Hierarchy Process

다국어 초록 (Multilingual Abstract)

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

참고문헌 (Reference)

1 남수태, "차량용 블랙박스 구매결정에 영향을 미치는 요인" 한국정보통신학회 17 (17): 2859-2864, 2013

2 김태성, "위치기반서비스의 비즈니스 모델" 한국통신학회 31 (31): 848-856, 2006

3 한지숙, "위치기반 서비스(LBS)를 활용한 모바일 마케팅 분석 - 국내 위치기반 SNS(LBSNS) 앱을 중심으로 -" 한국디자인트렌드학회 38 (38): 165-174, 2013

4 김석현, "위치 기반 서비스를 이용한 스마트폰 관광 정보 시스템" 한국멀티미디어학회 15 (15): 677-691, 2012

5 김대관, "AHP를 활용한 관광자원개발사업 평가 : 계획단계 사업을 중심으로" 한국관광연구학회 21 (21): 5-18, 2007

6 W. I. Jung, "A Study Road Network Modeling over POI for Pedestrian Navigation Services in Smart Phones" 12 (12): 396-404, 2011

7 T. L. Saaty, "A Scaling Method for Priorities in Hierarchical Structures" 15 (15): 234-281, 1977