국립중앙도서관 "우편 복사 서비스"로 연결 됩니다.
DBpiaThis study attempts to examine effect relationships of the corporate image of casino corporation, allowing domestic customers, relationship quality, and relationship orientation. The purpose of establishing strategies to improve the image of casino co...
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https://www.riss.kr/link?id=A102009313
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2014
-
작성언어
Korean
- 주제어
-
KDC
326
-
등재정보
KCI등재
-
자료형태
학술저널
-
수록면
53-72(20쪽)
- 제공처
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
This study attempts to examine effect relationships of the corporate image of casino corporation, allowing domestic customers, relationship quality, and relationship orientation. The purpose of establishing strategies to improve the image of casino corporation by empirically verifying differences in effect relationships according to each variable and visit purpose of customers. Total 360 sheets of questionnaire were distributed and 343 sheets were collected for empirical data analysis. Results of study are the verification of hypotheses showed that corporate image would exchange a significant effect with relationship quality and relationship orientation. However, factors of giving effect and effect appeared to be different. In addition, factors of giving effect were varied according to visit purpose.
This study attempts to examine effect relationships of the corporate image of casino corporation, allowing domestic customers, relationship quality, and relationship orientation. The purpose of establishing strategies to improve the image of casino corporation by empirically verifying differences in effect relationships according to each variable and visit purpose of customers. Total 360 sheets of questionnaire were distributed and 343 sheets were collected for empirical data analysis. Results of study are the verification of hypotheses showed that corporate image would exchange a significant effect with relationship quality and relationship orientation. However, factors of giving effect and effect appeared to be different. In addition, factors of giving effect were varied according to visit purpose.
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