기업의 사회적 책임(CSR)이 소비자인식과 행동의도에 미치는 영향 = 선도 특급 관광호텔을 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this article was to test the effect of CSR(Corporate Social Responsibility: CSR) on consumer preception and behavioral intention in the five star deluxe hotel industry in Seoul Korea. Based on the literature review, it was theorized that consumer perception and behavioral intention are key causal determinants of CSR in this study. Based on theoretical backgrounds, 3 hypotheses were derived(The relationship of CSR and Consumer Perception, The relationship of CSR and Behavioral Intention, and The relationship of Consumer Perception and Behavioral Intention), a regression model was proposed. The regression model was tested using the empirical data collected from 200 undergraduate students major in hotel management of C university in Chungbuk Korea. All 3 hypotheses was supported, and based on the data analysis results theoretical and managerial implications were discussed.