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      티브로드 사건에 대한 고찰: 시장지배력 전이 이론을 중심으로 = A Critical Review on Monopolistic Leveraging Theory in Tbroad v. Korean Fair Trade Commission Case

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      https://www.riss.kr/link?id=A102072947

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      다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

      In 2007 the Seoul High Court delivered the 2007Nu10541 decision which recognized that Tbroad, plaintiff, abused its market dominant position in ``TV program market`` to achieve an advantage in ``TV program service market``. In Tbroad, the Seoul High Court said that a theory of ``monopolistic leveraging`` can be applied to Tbroad`s behavior challenged by Fair Trade Commission(FTC) under the Korean Monopoly Regulation and Fair Trade Act (MRFTA). However, in 2008, the Supreme Court denied the applicability of a theory of monopolistic leveraging to Tbroad`s behavior in the question, and remanded the Seoul High Court`s decision. Of course it is true that the Supreme Court in the POSCO decision(2002Du8626) already recognized that a monopolistic leveraging theory can be accepted under the MRFTA when market dominant firm`s refusal to deal in upstream and/or downstream market matters. With regard to the Tbroad case, however, because ``TV program service market`` is neither upstream nor downstream market, and Tbroad`s behavior challenged by FTC was not ``refusal to deal``, it is hardly legitimate to apply a monopolistic leveraging theory to Tbroad`s behavior under the MRFTA and the POSCO jurisprudence as well. For this reason, the Supreme Court`s decision to remand the Seoul High Court`s decision seems definitely reasonable and right.
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      In 2007 the Seoul High Court delivered the 2007Nu10541 decision which recognized that Tbroad, plaintiff, abused its market dominant position in ``TV program market`` to achieve an advantage in ``TV program service market``. In Tbroad, the Seoul High C...

      In 2007 the Seoul High Court delivered the 2007Nu10541 decision which recognized that Tbroad, plaintiff, abused its market dominant position in ``TV program market`` to achieve an advantage in ``TV program service market``. In Tbroad, the Seoul High Court said that a theory of ``monopolistic leveraging`` can be applied to Tbroad`s behavior challenged by Fair Trade Commission(FTC) under the Korean Monopoly Regulation and Fair Trade Act (MRFTA). However, in 2008, the Supreme Court denied the applicability of a theory of monopolistic leveraging to Tbroad`s behavior in the question, and remanded the Seoul High Court`s decision. Of course it is true that the Supreme Court in the POSCO decision(2002Du8626) already recognized that a monopolistic leveraging theory can be accepted under the MRFTA when market dominant firm`s refusal to deal in upstream and/or downstream market matters. With regard to the Tbroad case, however, because ``TV program service market`` is neither upstream nor downstream market, and Tbroad`s behavior challenged by FTC was not ``refusal to deal``, it is hardly legitimate to apply a monopolistic leveraging theory to Tbroad`s behavior under the MRFTA and the POSCO jurisprudence as well. For this reason, the Supreme Court`s decision to remand the Seoul High Court`s decision seems definitely reasonable and right.

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      참고문헌 (Reference)

      1 최승재, "티브로드 사건과 양면시장이론의 적용가능성" (143) : 2009

      2 신영수, "시장지배적 사업자에 의한 사업활동방해 행위의 성립요건" 6 : 2010

      3 황창식, "다면적 플랫폼 사업자에 대한 공정거래규제 -양면시장이론의 경쟁법적 적용 및 대법원의 티브로드 강서방송 판결 등의 사례분석을 중심으로-" 한국정보법학회 13 (13): 97-148, 2009

      4 홍대식, "관련시장 획정에 있어서의 주요 잼점 검토 -행위 유형별 관련시장 획정의 필요성 및 기준을 중심으로-" 한국경쟁법학회 23 : 302-337, 2011

      5 Economides, Nicholas, "Vertical Leverage and the Sacrifice Principle: Why the Supreme Court Trinko Wrong" 61 (61): 2005

      6 Hovenkamp, Herbert J, "Tying and the Rule of Reason: Understanding Leverage, Foreclosure, and Price Discrimination"

      7 Bowman, W, "Tying Arrangements and the Leverage Problem" 67 (67): 1957

      8 Waverman, Leonard, "Two-Sided Telecom Markets and the Unintended Consequences of Business Strategy" 3 (3): 2007

      9 Hesse, Renata B, "Two-Sided Platform Markets and the Application of the Traditional Antitrust Analytical Framework" 3 (3): 2007

      10 Cavanah, Edward D, "Trinko: A Kinder, Gender Approach to Dominant Firms under the Antitrust Laws?" 59 : 112-, 2007

      1 최승재, "티브로드 사건과 양면시장이론의 적용가능성" (143) : 2009

      2 신영수, "시장지배적 사업자에 의한 사업활동방해 행위의 성립요건" 6 : 2010

      3 황창식, "다면적 플랫폼 사업자에 대한 공정거래규제 -양면시장이론의 경쟁법적 적용 및 대법원의 티브로드 강서방송 판결 등의 사례분석을 중심으로-" 한국정보법학회 13 (13): 97-148, 2009

      4 홍대식, "관련시장 획정에 있어서의 주요 잼점 검토 -행위 유형별 관련시장 획정의 필요성 및 기준을 중심으로-" 한국경쟁법학회 23 : 302-337, 2011

      5 Economides, Nicholas, "Vertical Leverage and the Sacrifice Principle: Why the Supreme Court Trinko Wrong" 61 (61): 2005

      6 Hovenkamp, Herbert J, "Tying and the Rule of Reason: Understanding Leverage, Foreclosure, and Price Discrimination"

      7 Bowman, W, "Tying Arrangements and the Leverage Problem" 67 (67): 1957

      8 Waverman, Leonard, "Two-Sided Telecom Markets and the Unintended Consequences of Business Strategy" 3 (3): 2007

      9 Hesse, Renata B, "Two-Sided Platform Markets and the Application of the Traditional Antitrust Analytical Framework" 3 (3): 2007

      10 Cavanah, Edward D, "Trinko: A Kinder, Gender Approach to Dominant Firms under the Antitrust Laws?" 59 : 112-, 2007

      11 Markovits, R, "Tie-ins, Leverage, and American Antitrust Laws" 80 (80): 1970

      12 Fox, Eleanor M, "The Trouble with Trinko" 4 : 2004

      13 Hildebrand, Doris, "The Role of Economic Analysis in the EC Competition Rules" Kluwer Law International 2009

      14 Ullrich, Hanns, "The Evolution of European Competition Law" Edward Elgar 2005

      15 Evans, David S, "The Antitrust Economics of Two-Sided Markets"

      16 Cucinotta, Antonio, "Post-Chicago Developments in Antitrust Law" Edward Elgar 2002

      17 Carrier, Michael A, "Of Trinko, Tea Leaves, and Intellectual Property" 31 : 357-, 2005

      18 Rasmusen, Eric Bennett, "Leveraging of Reputation Through Umbrella Branding with and Without Market Power"

      19 Gerber, David, "Law and Competition in Twentieth Century Europe: Protecting Prometheus" Clarendon Press 1998

      20 Fisher, Franklin M, "Innovation and Monopoly Leveraging, In Dynamic Competition and Public Policy: Technology, Innovation, and Antitrust Issues" Cambridge University Press 2000

      21 Schmalensee, Richard, "Industrial Organization of Markets with Two-Sided Platforms" 3 (3): 2007

      22 Filistrucchi, Lapo, "Identifying Two Sided Markets" TILEC Discussion 2012

      23 Elhauge, Einer, "Global Antitrust Law and Economics" Foundation Press 2007

      24 Hovenkamp, Herbert, "Federal Antitrust Policy" West 2011

      25 Salop, Steven C, "Economic Analysis of Exclusionary Vertical Conduct: Where Chicago Has Overshot the Mark, In How Chicago School Overshot the Mark" Oxford University Press 2008

      26 Jones, Alison, "EU Competition Law" Oxford University Press 2011

      27 Feldman, Robin Cooper, "Defensive Leveraging in Antitrust" 87 : 2079-, 1999

      28 Whish, Richard, "Competition Law" Oxford University Press 2009

      29 Neven, Damien J, "Competition Economics and Antitrust in Europe"

      30 Ordover, Janusz A, "Comments on Evans & Schmalensee’s ‘The Industrial Organization of Markets with Two-Sided Platforms’" 3 (3): 2007

      31 Wickelgren, Abraham L, "Bundled Discounts, Leverage Theory, and Downstream Competition" 9 (9): 2007

      32 Schiff, Aaron, "Basic Pricing Principles in Two-Sided Markets: Some Simple Models, Basic Pricing Principles in Two-Sided Markets: Some Simple Models" SSRN

      33 xandrov, Alexei, "Antitrust and Competition in Two-Sided Markets" SSRN 2007

      34 Gellhorn, Ernest, "Antitrust Law and Economics" 2004

      35 Areeda, Phillip, "Antitrust Law" Aspen Publishers 1996

      36 Wilbur, Kenneth C, "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets"

      37 Filistrucchi, Lapo, "A SSNIP Test for Two-Sided Markets: The Case of Media" NET Institute 2008

      38 Gormsen, Liza Lovdahl, "A Principled Approach to Abuse of Dominance in European Competition Law" Cambridge University Press 2010

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2022 평가 재인증평가 신청대상 (재인증)
      2019-01-01 등재 등재학술지 유지 (계속평가) KCI등재
      2016-01-01 등재 등재학술지 유지 (계속평가) KCI등재
      2012-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
      2011-01-01 등재 등재후보 1차 PASS (등재후보1차) KCI등재후보
      2009-01-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
      2008-01-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 0.86 0.86 0.93
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      0.87 0.86 0.981 0.86
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