와인교육기관 교육생들의 만족도 결정요인에 관한 연구 = Satisfaction Determinants for Student's of Wine Educational Institutions

다국어 초록 (Multilingual Abstract)

This study attempts to analyze the satisfaction determinants for student's of wine educational institutions in korea. A factor analysis delineated five attributes dimensions of wine educational institutions: 'quality of education', 'outside activities', 'image of educational institutions', 'convenience', 'achievement'. Mean values indicated that 'lecture program' was primary educational attribute for students, followed by 'wine tour' and 'faculty'. 'quality of education' had the most positive influence on students satisfaction and satisfaction had the positive influence on reselection and recommendation.
Implications are discussed relative to marketing strategies for wine educational institutions.

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