관광객의 가치에 따른 관광목적지 매력 평가에 관한 연구: 제주도 지역을 중심으로 = A Study on Attractiveness Assessment of Tourism Destinationbased on the Value of Tourists: A Case of Jeju Island

다국어 초록 (Multilingual Abstract)

The purpose of this study was to assess the attractiveness value of Jeju Island, as a tourism destination, based on the values of the tourists who visited Jeju Island. The results of this study elicited several proposals and implications.First, the analysis of difference in the evaluation of attractive attributes showed that there were significant differences, among the value groups, in the assessments of 14 attributes, except of the 'prices' and 'facilities for entertainment and recreation' attributes. Tourists, irrespective of the value groups, however, perceived that the price was high and the attractive elements were unsatisfactory with respect to hardware and software resources of Jeju island, as a tourist attraction.Second, tourists' attractiveness evaluation also indicated that 'active experiences' attribute, related to sports activity, was assessed to be low, while 'natural condition', such as season and climate, was given more value. Thus, improvements were needed to substantially make up for the attributes assessed as lowly by tourists on subsequent refurbishing and redeveloping tourist resorts.

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