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      환경 불확실성과 마케팅 민첩성, 마케팅 성과의 관계에 관한 연구

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      목차 (Table of Contents)

      • 요약
      • Ⅰ. 서론
      • Ⅱ. 기존문헌 및 가설설정
      • Ⅲ. 연구방법
      • Ⅳ. 분석결과
      • 요약
      • Ⅰ. 서론
      • Ⅱ. 기존문헌 및 가설설정
      • Ⅲ. 연구방법
      • Ⅳ. 분석결과
      • Ⅴ. 결론
      • 참고문헌
      • Abstract
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      참고문헌 (Reference)

      1 Sharp, J. M., "Working Towards Agile Manufacturing in the UK Industry" 62 : 155-169, 1999

      2 Kozan,K, "Work Group Flexibility: Development and Construct Validation of a Measure" 35 : 239-259, 1982

      3 Gould,P, "What is Agility?" 76 (76): 28-31, 1997

      4 Heide, Jan B., "Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets" 59 : 30-43, 1995

      5 D'Souza, D, "Towards a Taxonomy of Manufacturing Flexibility Dimensions" 18 (18): 577-593, 2000

      6 Zhang, Z, "Towards Theory Building in Agile Manufacturing Strategy-A Taxonomical Approach" 54 (54): 351-370, 2007

      7 Volberda,H.W, "Toward the Flexible Form: How to Remain the Vital in Hypercompetitive Environments" 7 (7): 359-374, 1996

      8 Heide, Jan B., "The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels" 52 : 20-35, 1988

      9 Weill,P, "The Role and Value of Information Technology Infrastructure: Some Empirical Observations In Strategic Informatio Technology Management: Perspectives on Organizational Growth and Competitive Advantage" Idea Group Publishing, Middleton PA 547-572, 1993

      10 Chonho, Lawrence B, "The Need for Speed, Agility Selling" 15 (15): 371-382, 2005

      1 Sharp, J. M., "Working Towards Agile Manufacturing in the UK Industry" 62 : 155-169, 1999

      2 Kozan,K, "Work Group Flexibility: Development and Construct Validation of a Measure" 35 : 239-259, 1982

      3 Gould,P, "What is Agility?" 76 (76): 28-31, 1997

      4 Heide, Jan B., "Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets" 59 : 30-43, 1995

      5 D'Souza, D, "Towards a Taxonomy of Manufacturing Flexibility Dimensions" 18 (18): 577-593, 2000

      6 Zhang, Z, "Towards Theory Building in Agile Manufacturing Strategy-A Taxonomical Approach" 54 (54): 351-370, 2007

      7 Volberda,H.W, "Toward the Flexible Form: How to Remain the Vital in Hypercompetitive Environments" 7 (7): 359-374, 1996

      8 Heide, Jan B., "The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels" 52 : 20-35, 1988

      9 Weill,P, "The Role and Value of Information Technology Infrastructure: Some Empirical Observations In Strategic Informatio Technology Management: Perspectives on Organizational Growth and Competitive Advantage" Idea Group Publishing, Middleton PA 547-572, 1993

      10 Chonho, Lawrence B, "The Need for Speed, Agility Selling" 15 (15): 371-382, 2005

      11 Weiss, Allen M, "The Nature of Search in High-Technology Markets" 30 : 220-233, 1993

      12 Upton,D, "The Management of Manufacturing Flexibility" 36 (36): 72-89, 1994

      13 Husan, M, "The Impact of Just-in-time Manufacturing on Firm Performance in the US" 12 (12): 297-310, 1995

      14 De Groote,X, "The Flexibility of Production Processes: A General Framework" 40 (40): 933-945, 1994

      15 Klein, J. G., "The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China" 62 (62): 89-100, 1998

      16 Christopher,M, "The Agile Supply Chain:Competing in Volatile Markets" 29 (29): 37-44, 2000

      17 Tushman, Michael L, "Technological Discontinuities and Organization Environments" 31 : 439-465, 1986

      18 Sanchez, Angel M, "Supply Chain Flexibility and Firm Performance: A Conceptual Model and Empirical Study in the Automotive Industry" 25 (25): 681-700, 2005

      19 McKenna,Regis, "Real-Time Marketing" 87-95, 1995

      20 Oliver, W. Richard, "Real-Time Marketing" 7 (7): 28-37, 1998

      21 Nunnally, J. C, "Psychometric Theory, 3rd ed" McGraw-Hill 1994

      22 Venkatraman,N, "Performance Implications of Strategic Coalignment:A Methodological Perspective" 27 (27): 19-41, 1990

      23 Tsourveloudis, N. C, "On the Measurement of Enterprise Agility" 33 (33): 329-342, 2002

      24 Bagozzi, R. P, "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988

      25 Van, H, "Moving Forward with Agility" 31 (31): 329-342, 2001

      26 Beamon,B.M, "Measuring Supply Chain Performance" 19 (19): 275-292, 1999

      27 Weber,M.M, "Measuring Supply Chain Agility in the Virtual Organization" 32 (32): 577-590, 2002

      28 Petri,H, "Managing Agility and Productivity in the Electronics Industry" 104 (104): 567-577, 2004

      29 Goldmann, S. L, "Management, Technology and Agility: The Emergence of a New Era in Manufacturing" 8 : 18-38, 1993

      30 Bruce, M., "Lean or Agile: A Solution for Supply Chain Management in the Textiles and Clothing Industry?" 24 (24): 151-170, 2004

      31 Naylor, J. B., "Leagility: Integrating the Lean and Agile Manufacturing Paradigms in the Total Supply Chain" 62 (62): 107-118, 1999

      32 Hurley, F. Robert, "Innovation, Marketing Orientation, and Organizational Learning: An Integration and Empirical Examination" 62 : 42-54, 1998

      33 Mandelbaum, M, "Flexibility and Its Use: A Formal Decision Process and Manufacturing View" 119-130, 1986

      34 Athinson, J, "Flexibility : Planning for an Uncertain Future" 1 (1): 26-29, 1985

      35 Beatty, Sharon, "External Search Effort: An Investigation Across Several Product Categories" 14 : 83-95, 1987

      36 Fornell, C, "Evaluating Structural Equation Models with Unobservable Variable and Measurement Error" 18 (18): 39-50, 1981

      37 Levary R. R, "Enhancing Competitive Advantage in Fast-Changing Manufacturing Environment" 24 (24): 21-28, 1992

      38 Lebleici, Huseyin, "Effects of Environmental Uncertainty on Information and Decision Processes in Banks" 25 : 191-204, 1981

      39 John, C. H., "Change Drivers in the New Millenium: An Agenda for Operations Strategy Research" 19 : 143-160, 2001

      40 Dahlstrom, R., "Buyer-Seller Relationships in the Procurement of Logistical Services" 24 (24): 110-124, 1996

      41 Benchmarking for Agility, "Benchmarking for Agility" 8 (8): 88-107, 2001

      42 Baumgartner, H, "Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review" 13 : 139-161, 1996

      43 Giachetti, R. E, "Analysis of the Structural Measures of Flexibility and Agility Using a Measurement Theoretical Framework" 86 (86): 47-62, 2003

      44 Christopher, M, "An Integrated Model for the Design of Agile Supply Chains" 31 (31): 235-246, 2001

      45 Narasimhan, R, "An Empirical Investigation of the Contribution of Strategic Sourcing to Manufacturing Flexibilities and Performance" 30 (30): 683-718, 1999

      46 Jackson, M, "An Agility Analysis from a Production System Perspective" 14 (14): 482-488, 2003

      47 Lin, C. T., "Agility Index in the Supply Chain" 100 (100): 285-299, 2006

      48 Yusuf, Y. Y., "Agile Manufacturing: The Drivers, Concepts and Attributes" 62 (62): 33-43, 1999

      49 Gunasekaran, A, "Agile Manufacturing: A Taxonomy of Strategic and Technical Imperatives" 36 : 1357-1385, 2002

      50 Sharifi, H, "Agile Manufacturing in Practice: Application of a Methodology" 21 (21): 7-22, 2001

      51 Goldmann, S. L., "Agile Competitors and Virtual Organizations and Strategies for Enriching the Customer" John Wiley and Sons Ltd 1994

      52 Kumar, A, "A Methodology for Assessing Time-based Competitive Advantage of Manufacturing Firms" 15 (15): 36-53, 1995

      53 Sharifi, H, "A Methodology for Achieving Agility in Manufacturing Organizations: An Introduction" 20 (20): 496-513, 2000

      54 Zhang, Z, "A Methodology for Achieving Agility in Manufacturing Organizations" 20 (20): 496-512, 2000

      55 Yusuf, Y. Y., "A Method or Evaluating Enterprise Agility-An Empirical Study" 29 : 33-43, 2001

      56 Arteta, B. M, "A Measure of Agility as the Complexity of the Enterprise System" 20 (20): 495-503, 2004

      57 Swafford, Patricia M., "A Framework for Assessing Value Chain Agility" 26 (26): 118-140, 2006

      58 Bozarth, C, "A Contingency View Time-based Competition for Manufacturers" 16 (16): 56-67, 1996

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      2005-05-30 학회명변경 영문명 : Daehan Association Of Business Administration Korea (Daba) -> DAEHAN Association of Business Administration, Korea (DABA) KCI등재
      2005-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
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