After full opening of distribution market in 1996, its competitiveness was lost and declined due to the emergence of a variety of distribution types, change of customers consumption habits, and purchase patterns. Therefore, Korean government began to ...
After full opening of distribution market in 1996, its competitiveness was lost and declined due to the emergence of a variety of distribution types, change of customers consumption habits, and purchase patterns. Therefore, Korean government began to support the modernization projects of traditional markets through the establishment of law for the activation of existing traditional markets. In this regard, this study attempts to diagnose the problems of facility modernization projects through substantial and concrete effect analysis on facility modernization projects to provide the activation methods effectively. To achieve this goal, we analyzed the overall satisfaction and substantial effect of facility modernization projects for traditional markes by carrying out questionnaire surveys on merchants at Jun-gang Yudeung Market in Jinju. As a result of questionnaire survey, customers were generally satisfied with the facility modernization project, the market environment was improved and the customer numbers and sales amount which show the actual improvement also increased after implementing the projects. Also, it was proved that customer numbers and the sales amount after the facility modernization project of traditional markets increased and the degree in the increase was low level of 5~20%. Therefore, it was analyzed that sub-project items of the facility modernization project, which have a significant effect on the activation of traditional markets, had a low level of influence.