스마트폰 애플리케이션 품질이 신뢰 및 지속적 사용의도에 미치는 영향 = 성별의 조절효과를 중심으로

국문 초록 (Abstract)

스마트폰 시장의 활성화로 모바일 애플리케이션은 급속하게 성장하고 있으며, 이와 관련된 시장은 계속적으로 성장할 것이다. 본 연구의 목적은 다음과 같다. 첫째, 모바일 애플리케이션에 대한 신뢰와 지속적인 사용 의도를 결정짓는 요인들을 도출한다. 둘째, 품질 요인과 신뢰간의 인지와 관계에서의 성별 차이를 규명한다. 이를 위해 스마트폰을 이용하는 남성 120명, 여성 111명의 설문이 이용되었으며, PLS 2.0을 이용하여 모델을 분석하였다. 연구 결과 첫째, 유용성과 접속성은 신뢰와 지속적 사용의도에 영향을 끼쳤다. 둘째, 품질 요인과 신뢰 간의 관계에서는 성별에 따른 조절 효과가 나타났다.

다국어 초록 (Multilingual Abstract)

Mobile applications are growing fast and the rising popularity of smartphones, which was supposed to take the market even further. The purposes of this study are as follows. First, we find out what really drives the trust and the intention to continuance use the mobile applications. Second, we explore gender differences in perceptions and relationships between the quality factors and trust. The 231 sets of data collected from 120 male and 111 female, who use4he smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived usefulness and connectivity had an effect on trust and continuance intension. Second, gender had moderate effect on the relationship between quality factors and trust.

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구 모형 및 연구 가설
• 4. 연구 방법
• 5. 연구 결과
• 6. 결론 및 토론
• 참고문헌

참고문헌 (Reference)

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