광고의 반복이 시각적소멸(visual wearout)효과에 미치는 영향

목차 (Table of Contents)

• 국문초록
• 1. 문제 제기
• 2. 이론적 배경
• (1) 광고반복효과
• (2) 시각적 주의와 광고 효과
• (3) 광고의 시선경로
• 3. 가설 도출
• 4. 방법 및 절차
• (1) 실험설계 및 측정도구
• (2) 실험자극개발
• (3) 실험절차
• 5. 결과
• 6. 논의
• 참고문헌
• abstract

참고문헌 (Reference)

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