不動産 웹사이트 評價模型 開發에 관한 硏究 - 情報 品質要因과 運營戰略要因을 中心으로 - = A Study on Development of An Evaluation Model for Real Estate Web Sites- Factors of Information Quality and the Operational Strategy -

다국어 초록 (Multilingual Abstract)

1. CONTENTS
(1) RESEARCH OBJECTIVES
The primary objective of this study is to develop a conceptual model to evaluate the quality of the real estate websites and to study its influence on the performance of the website. It is through this study to understand major quality constructs of the website and influences on the performance of the website, and to find the strategic factors in website operations which may have be related with the website quality and website performance.
(2) RESEARCH METHODS
In this study, an evaluation model for the real estate websites was developed on the basis of 16 factors of information quality, 11 factors of service quality and 10 factors of user satisfaction.
As a moderating variable, 5 strategic factors of website operation was selected to measure the interaction with the website quality and performance.
(3) RESEARCH FINDINGS
As the result of research, the website evaluation model was validated through statistical analysis and tested its applicability through case studies. Operational strategic factors of website influence to user satisfaction, but has weak interaction effects with website quality. The case study was conducted to test the relationship between quality and performance of 10 higher ranked real estate information websites.
2. RESULTS
Finally the result suggests that website manager should find out the way to improve information quality and service quality for favorable responses from customers , and need to develop appropriate operational strategy to differentiate their sites with the competitors.

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