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1 Woodruff I, "Unsuccessful executives in automotive manufacturing" 40 (40): 2-6, 1997
2 Na JK, "Understanding Menu management" Baeksan Publishing Co 21-, 2004
3 Sweeney JC, "The role of perceived risk in the quality-value relationship a study in a retail environment" 75 (75): 77-105, 1999
4 Jin YH, "The menu engineering of hotel & restaurant" Kyungki University 8-, 1997
5 Kim SH, "The determinants of repurchase intentions in the service industry Custom value customer satisfaction switching costs and attractiveness of alternatives" 17 (17): 25-55, 2002
6 Lee HS,, "Service quality and service value" 1 (1): 77-99, 1999
7 Garvin DA, "Quality on the line" 65-73, 1984
8 Cronin JJ, "Journal of Marketing" 55-68, 1992
9 Chang TZ, "Journal of Academy of Marketing Science" 550-561, 1994
10 Dodds WB, "Effect of price store information on buyers? product evaluations J of marketing Res" 307-319, 1991
11 Sweeney JC, "Consumer perceived value the development of a multiple item scale" 77 (77): 203-220, 2001
12 Lee MK,, "Consumer evaluation of fast-food services A cross-national comparison" 11 (11): 39-52, 1997
13 Cronin JJ. Jr,, "Assessing the effects of quality value and customer satisfaction on consumer behavioral intentions in service environments" 76 (76): 193-218, 2000
14 Park JJ, "A study on effective factors of customer evaluation on service quality in restaurants" 10 : 61-88, 1998
15 Yoo YJ, "A study on causal relationship between relationship marketing activities and relationship quality/ performance in food service industry" Sejong University 144-145, 2000
16 Bolton RN, "A multistage model of customers? assessments of service quality and value Journal of Consumer Research" 875-884, 1991
17 Parasuraman A, "A multipe-item scale for measuring consumer perception of service quality Journal of Retailing" 1988
18 Sirohi N,, "A model of consumer perceptions and store loyalty intentions for a supermarket retailer" 74 (74): 223-245, 1998