관광목적지의 체험마케팅이 체험품질에 미치는 영향에 관한 연구 = The Effects of Tourist Destination`s Experiential Marketing on Experiential Quality

다국어 초록 (Multilingual Abstract)

This study identified how domestic tourist`s SENSE marketing, FEEL marketing, THINK marketing, ACT marketing and RELATE marketing affected their immersion, surprise, participation and fun. The research findings were as follows. Firstly, domestic tourist`s perceived SENSE marketing, FEEL marketing, THINK marketing and RELATE marketing affected their perceived fun positively. Secondly, domestic tourist`s perceived SENSE marketing influenced their perceived immersion positively. Thirdly, domestic tourist`s perceived SENSE marketing and FEEL marketing affected their perceived participation positively. Fourthly, domestic tourist`s FEEL marketing, THINK marketing and RELATE marketing affected their perceived surprise positively. Based on these findings, tourism marketers of Gyeongju should introduce or strengthen experiential marketing to the sector of tourism.

참고문헌 (Reference)

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