관광목적지 체험요소가 즐거움에 미치는 영향에 관한 연구 -서비스품질의 조절효과를 중심으로- = The Effects of Tourist Destination Experiences on Enjoyment: Focused on a Moderating Role of Service Quality

다국어 초록 (Multilingual Abstract)

This study identified how tourists` perceived experiences of Daegu, those are educational experience, escapism experience, entertainment experience and esthetics experience, affected their perceived experiential enjoyment and whether their perceived service quality would have a moderator role in the causal relationship between experiences and experiential enjoyment. The research findings were as follows. Firstly, tourists`sperceived escapism experience, entertainment experience and esthetics experience affected their perceived experiential enjoyment. Secondly, their perceived service quality had a moderator role in the causal relationship between educational, entertainment and esthetics experiences and experiential enjoyment. Based on these findings, tourism marketer of Daegu should introduce or strengthen experience elements when they develop tourism resources. Also tourism marketer should execute experience and service simultaneously. Limitations and future research directions were also discussed.