테마파크에서의 체험요소에 관한 연구 -Pine과 Gilmore의 체험경제이론(Experience Economy)을 중심으로- = Experience on Theme Park -Pine & Gilmore`s Experience Economy Perspective-

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the relationship between experiences and satisfaction. In this study entertainment experience, education experience, esthetic experience and escapist experience were independent variables and satisfaction was dependent variable. The samples were visitors who visited Shilla Millenium Park. Statistical results told us that visitors` satisfaction was consequence of education experience, entertainment experience and esthetic experience. Therefore, it can be said that, to attract more returns of tourists, marketer of theme park was advised to try to make education experience, entertainment experience and esthetic experience by providing contents of good software and hardware. Consequently, the better evaluation of visitors on those experiences means the more intention of them to revisit a theme park. It is concluded that if theme park marketer takes practical actions based on the results of this study to enhance visitors` experiences, they could expect various positive outcomes on their marketings.