스포츠용품 브랜드 선호도에 따른 효과적인 매출증대 방안 = The plan for effective sales growth in related to brand preference of sports equipment

다국어 초록 (Multilingual Abstract)

There were four methods in selling sports shoes. Wholesales channel which is lately surging up belongs to these methods. The purpose of this study was that we looked into which brand the consumers prefered according to gender and age in the field of sports equipment which belongs to sports industry. We also had to think about why they bought the sports shoes with special brand. And we'd like to suggested the plan effective sales growth in related to brand preference of sports equipment by the advertisement. According to the survey(in the base of Chi-Square) of 1,036 male and female consumers in their 10s and 30s who were using ABC-Mart located in M-Dong in Seoul we had got following results. 1. In the case of the brand company which producted and sells sports shoes, the company should try to let consumers choose its brand using effective target-marketing which met the character of gender and age. 2. Most consumers tended to choose the brand taking design and quality of sports shoes into consideration when they bought sports shoes. The brand company should develop unique design which most consumers could be satisfied with and improve the quality of sports shoes for its sales growth.3. The twenty-first century is technetronic. The brand company should know how consumers feel about its brand. It should also investigate why they pursued the special brand. And then it should find out how to advertise its brand to increase sales.

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