소셜 미디어 환경에서 소비자 욕구와 디자인 프로세스 연구

다국어 초록 (Multilingual Abstract)

Currently the behaviour of human beings has diversely changed based on the social network by digitalization, and human beings as consumers also act in concert with the changes. Human beings as consumers take action according to the desire for their possession, and the consumers` desire is investigated to vary in its rank. Especially, just as the consumers` desire varies in its rank, the vision and perception also goes along with the rank of the desire. In other words, the perceptibility on visual stimulation depends on the rank of the consumers` desire. The consumer information created by the social media features mutual communication rather than one-sided communication, and a massive amount of the information gives a stimulus to consumers. Accordingly, consumers, who directly search for, share, and produce their information as prosumers., efficiently make use of the information suitable for their desire and the visual and perceptive characteristics through the social media. In doing so, such the environment shows the direction with respect to the consumer communication.