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    KCI등재

    혐오시설 입지결정과 정책PR = 방사능폐기물처리장 입지결정 사례를 중심으로

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    https://www.riss.kr/link?id=A106044141

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

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    한국어
    Administrative PR is not one way advertising but an interactive communication between government and the public as a target group. But PR in Korean government has been regarded as an one way informing activity of government policy.The perpose of this study is to find out the PR problems and to suggest the successful PR factors in the field of sitting nuclear, waste disposal facility, This study analyses the case of building nuclear waste dump in Buan County and ,employs AHP method in order to find out the priority in promoting policy PR. Major factors influencing successful PR are: professionalism, mutual trust between government and target group. and the degree of recognition by leading actors in PR. This Study. therefore, suggests that in the field of sitting unwanted facilities. PR is a key leading to successful policy implementation.
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    Administrative PR is not one way advertising but an interactive communication between government and the public as a target group. But PR in Korean government has been regarded as an one way informing activity of government policy.The perpose of this ...

    Administrative PR is not one way advertising but an interactive communication between government and the public as a target group. But PR in Korean government has been regarded as an one way informing activity of government policy.The perpose of this study is to find out the PR problems and to suggest the successful PR factors in the field of sitting nuclear, waste disposal facility, This study analyses the case of building nuclear waste dump in Buan County and ,employs AHP method in order to find out the priority in promoting policy PR. Major factors influencing successful PR are: professionalism, mutual trust between government and target group. and the degree of recognition by leading actors in PR. This Study. therefore, suggests that in the field of sitting unwanted facilities. PR is a key leading to successful policy implementation.

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