The purpose of this study was to examine the effect of family restaurants` customer value on satisfaction and behavior intention using a structual equation model. Especially, the First-order dimensions of customer value consisted of quality, emotional...
The purpose of this study was to examine the effect of family restaurants` customer value on satisfaction and behavior intention using a structual equation model. Especially, the First-order dimensions of customer value consisted of quality, emotional response, monetary price, behavioral price and reputation. The results of structural equation modelling showed that monetary money and reputation were a significant effect on customer value. In addition, customer value was found to influence on satisfaction and behavior intention. Also satisfaction influenced on behavior intention significantly.