호텔 식음료 부서장의 내부마케팅 활동이 구성원의 자기효능감, 직무만족에 미치는 영향 = A Study on Effect of Internal Marketing Activities of Hotel F&B Department Head on the Self-efficacy and Job Satisfaction

다국어 초록 (Multilingual Abstract)

The objectives of this study are to analyze the effects of internal marketing activities of hotel f&b department head on self-efficacy, job satisfaction of f&b associates.
The major results of this study are as follows. First, Empowerment, reward system, and job training of internal marketing had a positive effect on the self-efficacy. Second, self-efficacy had a positive effect on job satisfaction. Third, Empowerment, reward system, and job training of internal marketing had a positive effect on the job satisfaction.
Therefore, f&b managers should provide their associates with motivation, effective reward,specific training to create their job satisfaction.

참고문헌 (Reference)

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