뉴타운 입주자의 거주후 만족도 및 지역 충성도에 미치는 영향요인분석 = 은평뉴타운을 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the causal relationships among the satisfaction of New Town Residents and the local loyalty, and to find policy implications on successful New Town strategies. To achieve this purpose, this study reviews the existing literatures about Customer Satisfaction Index(CSI) and then formulates 9 study hypotheses, and finally verifies them using a structural equation model. This study uses a field survey data about residents who moved into a ‘Eun Pyeong New Town’and the final sample size is 336. The main results of this study are as follows. 1) New Town Image affects New Town Expectation and Perceived Quality. 2) New Town Expectation also affects Perceived Quality but doesn’t have any statistically significant effects on Perceived Value and New Town Satisfaction. Perceived Quality affects Perceived Value and New Town Satisfaction. And Perceived Value affects New Town Satisfaction. 3) New Town Satisfaction has a very strong positive effect on Loyalty. The policy implications of these findings are as follows. 1)In order to maximize residents’satisfaction, local government officials and the authorities concerned should make the best efforts to enhance perceived quality of New Town. 2)To make New Town loyalty effects come true, it is very important to retain the residents showing various methods which are operating and managing about the New Town.