상업시설 유형별 구매선택행동 특성과 모형구축에 관한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to analyze the characteristics of consumers' purchasing behaviors, and then to make their choice model in order to revitalize the function of urban central area.
At first, we analyzed factors to abstract influence factors of purchasing behaviors for commercial amenities classified about the preference and usage, and carried out multiple regression analysis using Z-Score(a standard one) of each 12 units separated variable or obtaining accessibilities used for a pivot index. And we analyzed preference matrix and usage matrix by each amenity about a individual attributive variable and leading variable of the amenity using multiple logistic regression analysis, this stage is for building selection matrix of commercial amenities standardizing a neighborhood store.
The conclusions are as follows : First, the diversity of goods is the most important factor in the choice model of preference. Second, the total expense is the most important factor in the choice model of usage.

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