현대 문화관광축제의 방문객 만족도 영향 요인 분석 = 2011 삿포로 눈 축제를 중심으로

다국어 초록 (Multilingual Abstract)

This study has intended to analyze the factors that affect the satisfaction level of visitors participating in the 2011 Sapporo Snow Festival, and to verify the hypotheses regarding the relationship between satisfaction level and the determinants. To reach this goal, this study has employed a survey method to ask visitors to answer the questions regarding their travel behaviors and their satisfaction level of Sapporo snow festival. To find the factors that affect the satisfaction level, this study has performed statistical analysis methods such as frequency analysis, factor analysis, and stepwise regression analysis. As a result, this study has found the following results. 1) Four factors that affect the satisfaction level of the visitors were deducted as Convenient use, Educational·Social effect, Purchasing activities, and Amusement of Festival. 2) From among these, the factors that have most strong impacts in relation with the satisfaction level of visitors was ‘Educational·Social effect’. 3) Thus, in the festival planning, we can preferentially reflet the aspects that include children education, local cultural·historical informations, event opportunities of meeting with various people, and service training for local residents.