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DBpiaThe purpose of this study is to identify the relationships between the factors of deluxe hotel`s image in Busan and customer satisfaction, revisiting intention and willingness to recommend. As a result of factor analysis, 20 hotel image`s attributes w...
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https://www.riss.kr/link?id=A100118211
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2007
-
작성언어
Korean
- 주제어
-
KDC
323
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
47-60(14쪽)
- 제공처
-
0
상세조회 -
0
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부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this study is to identify the relationships between the factors of deluxe hotel`s image in Busan and customer satisfaction, revisiting intention and willingness to recommend. As a result of factor analysis, 20 hotel image`s attributes were distilled into 4 factors; `convenience`, `facilities & safety`, `transportation & food & beverage`, `scenery`. A confirmatory factor analysis and structured equation modeling procedure were performed by utilizing LISREL 8.5 procedures. The empirical results of the structured equation model indicate that `convenience` factor have a significant effect on customer satisfaction. The influence of customer satisfaction on the revisit intention and willingness to recommend were also found to be statistically significant. As a conclusion, hotel marketing implications for customer satisfaction were discussed.
The purpose of this study is to identify the relationships between the factors of deluxe hotel`s image in Busan and customer satisfaction, revisiting intention and willingness to recommend. As a result of factor analysis, 20 hotel image`s attributes were distilled into 4 factors; `convenience`, `facilities & safety`, `transportation & food & beverage`, `scenery`. A confirmatory factor analysis and structured equation modeling procedure were performed by utilizing LISREL 8.5 procedures. The empirical results of the structured equation model indicate that `convenience` factor have a significant effect on customer satisfaction. The influence of customer satisfaction on the revisit intention and willingness to recommend were also found to be statistically significant. As a conclusion, hotel marketing implications for customer satisfaction were discussed.
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