중국인 관광객들이 인식하는 호텔의 친환경 책임활동에 관한 연구 = Chinese Inbound Tourists` Perceived Image of Hotel Green Responsibility

다국어 초록 (Multilingual Abstract)

Today`s society is increasingly aware of environmental problems and at the same time the importance of corporate social responsibility. Therefore, the hotel industry is trying to enforce green policy to become of environmental responsible companies. This paper is to examine Chinese inbound tourists` perceived image of hotel green responsibility. As a result of this study, 68.9 percent of Chinese inbound tourists responded that they were not heard of corporate social responsibility as well as hotel green responsibility. The category of green customer, the green gauge was comprised of 48.4 percent sprout, 26.2 percent green back, 12.3 percent grouser, 8.2 percent basic brown and 4.9 percent true blues. The respondents also answered for the question of how willing they are to pay more as follow. 41.0 percent were willing to pay 1-5 percent more for environmental friendly hotel as 34.4 percent were willing for 6-10 percent. The findings of this paper indicate that hotels should be more conscious of environmental policy as the customers like Chinese inbound tourist are become aware of the environmental problems and hotel green responsibility.

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