골프관광 형태에 따른 참여 동기와 골프관광지 속성평가 분석 = An analysis of participation motivation and attributes of tour-destined areas in terms of the demographics

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate consuming characteristics of golfers based on their demands, intentions, participation, satisfaction, and revisit. Therefore, the results of this study provide fundamental ideas for marketing strategies. According to expansion of 5-day work, increase of leisure demand, and proliferation of short-term tour in Korea, golfing-intended tour has been prospered. Although the related-policies have been accordingly pursued and administered the results of the policy administration have been intangible. It is expected that this study provide critical information about the relationships among the described variables and present strategical ideas for marketers of the golf tour areas. This study performed surveys with 550 golfers and the results were analyzed through SPSS 14.0 and AMOS 5.0. The results show that evaluation of tour area characteristics affects perceived values that influence their satisfaction and revisit intentions. In addition, golfers' satisfaction with perceived values impacts revisit intentions. That is, Korean golf tour participants determine where to visit based upon images of tour area, costs, accessibility, convenience, and natural atmosphere. Thus, golf tour suppliers need to develop marketing strategies in terms of golfers' buying patterns and the delineated characteristics.