The purpose of this study was to test a theoretical model of confucian reasoned action in comparison with models of reasoned action and planned behavior to predict leisure sports intention in Korea t was hypothesized that the model of confucian reason...
The purpose of this study was to test a theoretical model of confucian reasoned action in comparison with models of reasoned action and planned behavior to predict leisure sports intention in Korea t was hypothesized that the model of confucian reasoned action would more significantly predict leisure adherence intention than the two models which were originally developed within Western culture. A total of 530(male: 227, female: 253) participants attending various leisure sports activities in Seoul completed a battery of questionnaires to assess model constructs: intention, attitude, subjective norm, perceived control, face saving, group conformity. The results of hierarchical multiple regression indicated that the planned behavior model was found to account for a substantially greater percentage of the leisure intention variance than did the models of reasoned action and confucian reasoned action. Attitude toward the leisure activity, subjective noun, and perceived behavioral control tended to predict intention to leisure activity adherence. However, group confirmity and face saving in the confucian reasoned action model did not significantly predict leisure intention. It was also found that the confucian reasoned action model differentially influence leisure intention as a function of health and economic condition Participant who were perceiving themselves as being moderate healthy and high economic situation were more likely to conform to others` opinion to adhere leisure activities. These results provided a theoretical framework about the antecedents of leisure behavior and it`s application in cultural perspectives.