인문사회 : 골프연습장 이용객의 특성 및 라이프스타일 분석을 통한 시장세분화 = Market Segmentation Following Analysis into Golf Practice Range Consumers` Characteristics and Lifestyle

다국어 초록 (Multilingual Abstract)

The research segmented each cluster into demographic characteristic, golf related characteristic, and lifestyle of golf practice range consumers. The target population for this research were 1,200 direct consumers of golf in the city of Seoul, Gyeonggi-do through 12 golf driving ranges and they were given surveys. Out of 1,115 questionnaire were collected, and only 1,060 questionnaire were used to analyze data. As for the statistical data analysis, frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability test, cluster analysis, cross-tabulation analysis & One-way ANOVA were carried out using SPSS 12.0 & AMOS 5.0. As the result, total of 5 clusters appeared through demographic characteristic, golf related characteristic, and lifestyle of golf practice range consumers. According to characteristic clusters, were named, `Golf beginner housewife who pursuit cultural life`, Intermediate golf skilled house wife who was high level of consumption`, `Intermediate golf skilled salary man who`s aggressive in self-cave`, `Golf beginner working woman in 20`, and `Sociable golf beginner salary man in 30`.